Currently, the South End of Burlington, Vermont is struggling with identifying itself as it transitions from one concept to another. The objective for this project was to create a cohesive and responsive brand for the South End composed of typographic elements.
Each area of the Burlington South End is home to many different businesses, families, and communities. This poster design emphasizes the diversity of the South End and the distinct people all coming together to form one strong and happy community. Each person, business, home, and school is vital in making the South End what it is today.
Associated with the brand is a logo and a magazine layout which emphasize the creativity of the South End.